A series produced for Hornitos tequila. The series consisted of sending Chris Black throughout the country to various city's. Finding out what to do, where to eat and drink their favorite Hornitos tequila drink.
Role: Motion Designer, 3D/Animator
Produced: Liquid Thread
Creative Director: Jordan Polonsky
Motion Designer, 3D/Animator: Oscar Alatorre
Client: Hornitos Tequila
Mood board & Story Board
Based on a mix of bond introduction and modern 2D art. Keeping a high level of dynamic movment through out each scene and camera moves.
Workflow
Using a majority of 2D elements to show action and movement Aftereffects was a the main tool for animation.
Using specific dynamic camera moves to connect the scenes from scene to scene.
Specifically for the airplane scene where i bringing in a 3D element created in Maya to make the ending transition the most effective.